Data shows that in 2015, China's service industry grew by 8.3% year-on-year, which was 1.4 and 2.3 percentage points higher than the growth rates of GDP and the added value of the secondary industry, respectively. Its proportion to GDP reached 50.5%, which is the first time it has exceeded half. Compared with developed countries, China's service industry still has 20% -30% development space. The beauty industry belongs to the physical service industry, with a market size of over 100 billion yuan, but its level of informatization is relatively low compared to the retail and catering industry. The reason for this is that the catering and retail industries have a large customer flow and reach a wide range of people, while the beauty industry has a relatively small customer flow. In addition, the low level of informationization and management efficiency due to the quality of employees.
The main management methods of Meiye now are paper ledgers and simple cash register and settlement software. Paper management accounts for about 90% of industry customers, while single machine management software with simple functions that can only be used to manage membership cards accounts for about 9%. The stickiness between customers and storefronts in Meiye is relatively high. Although it is a low-frequency consumption, once users choose a store and receive good service, it is difficult for them to switch to other stores. Therefore, Meiye has higher demands for appointment management, customer management, etc. than catering and retail. The application software form is not necessarily mainly settlement and cashier, but rather a management software that integrates CRM system, cashier, performance evaluation, and appointment.
36Kr recently learned that the storefront management store is a SaaS product of the beauty industry, with main functions including SCRM member management, intelligent reservation, performance-based salary, marketing coupons, and universal cash register. The products of the doorman store are WeChat official account and applet on the customer side; The beautician end is a mobile device used for customer relationship maintenance, salary inquiry, and appointment booking; The front-end is Upad, mainly used for cash register and reservation; There is also a general backend used by the store manager, mainly PC or integrated intelligent machines, for overall data management.
In fact, the process of management is also a process of depositing data, and also a process of developing closed-loop and ecology. Meng Fangang, CEO, told the reporter that the doormen now use marketing tools+SaaS system to cut into offline Meiye stores, establish strong relationships, and then through the cashier system to embed WeChat and Alipay payment, import the online flow of stores into the platform to cushion a large amount of funds. Finally, based on SaaS transaction data and consumer behavior data, conduct big data analysis to extend the supply chain of Meiye products and projects. For example, the gatekeeper store is currently developing a skin testing device for South Korea. After the test is completed, it will be placed in the customer profile and integrated into the intelligent management platform. This way, customers can receive personalized services when they come back.
The transformation of Meiye has formed two camps. One camp is a large club, which has accumulated many regular customers. With the growth of age, regular customers have an increasingly strong demand for health care. Once they start health care, they will be separated from the main Internet forces of 80 and 90; Another category is new stores opened in the past two years. New stores do not have the resources of old members, so how to provide services to the 80 and 90 people becomes the main task. Young people belong to the Internet use scene group, so it is easier for new stores to implant SaaS software. Gatekeeper stores tend to lean towards younger stores, and only become old stores after accumulating experience and funds for a period of time.
For stores without information technology, data entry in the early stage is the most troublesome. The gatekeeper will send customer service to help organize the data, which takes about 2-3 days. Secondly, there is the popularization of software usage. In this regard, the gatekeeper has specialized training, including remote training in audio and video. The charging model is divided into private cloud deployment and public cloud, with public cloud costing only 10000 yuan and an annual maintenance fee of 1000 yuan thereafter. The installation of the entire software can probably save one person's cost for the store.
The customers of the gatekeeper store include Kletina, Silk Valley Hair Care, Qingxi Aesthetics, Millennium Bird, Natural Beauty, etc.
In terms of industry competitors, Meiye SaaS providers also include Boka, Woxi, Meiyue Hui, Meili Jia, Dianmei, Meiye Bang, etc.
Meng Fangang believes that a threshold for doing SaaS in the beauty industry is software research and development capabilities. Only with strong research and development capabilities can we develop products with concise pages, complete functions, and suitable for management. This will increase customer and company stickiness. Therefore, the idea of the storefront management store is to create more intelligent products; The second point is sales ability. The storefront management store now adopts a partnership approach, and the agency channel can develop its own customers. Currently, there are more than 100 storefront partners.
The team now has 30 people, more than half of whom are technicians. CEO Meng Fangang once served as CEO of Huiyou Technology and CEO of Autolog, with 8 years of experience in Internet and mobile Internet operation management. The company has completed an angel round of financing and plans to proceed with the next round of financing.
